Signage and identity created for many editions of M/W (Minas Trend). Minas Trend is Brazil’s largest fashion trade event. In addition to following worldwide trends, each of it’s editions have themes that relate to the fashion industry. 

Created in 2007, the Minas Trend is already in the 15th edition and, each year, is consolidated as one of the nation’s leading fashion events.

An event that aims to be more than a showcase for those who produce fashion. But a space for the exchange of knowledge, integration between Brazil and professionals from abroad and to increase the business of the entire production chain - clothing, footwear, jewelry and costume jewelry. In addition, in all editions, Minas Trend makes room for social inclusion projects, linked to the fashion world, as the Lotus Flower Design and the Minas for Peace.

NEW360, Belo Horizonte.
©2012-running each winter and summer – Brazil

IF Design Award 2015 (Exhibition Category)